My Process

Graphic Design is a term that means different things to different people throughout the world. This is due to design’s multifaceted nature and the creative individual’s inherent need for inventing new contextualizations for principles that have previously been defined by generations before them. To me, Graphic Design is an interdisciplinary practice that aims to connect the worlds of design and the fine arts. I formulated this definition of Graphic Design in order to produce a new means of communication throughout the world that better suits my desires as a creative individual. I don't view myself to be a traditional designer, or a traditional artist, but someone who utilizes the practices of art and design to reinvent myself and the works that I produce, making them even more accessible to viewers from around the world. Each and every creative individual utilizes a specific set of tools in order to create their works, and mine are as follows:

— purposefully arranging information
— initiating visual communication with an audience
— challenging my audience to view the world from new perspectives
—instigating my audience’s interpretations of presented information on their own terms

In developing and utilizing these principles, I have sculpted my art practice into something that naturally infuses audience participation within the very identity of my work. I do not limit the form in which my works inhabit, for I have found that limiting creative potential to one discipline is extremely detrimental to the flow of how my brain works. I don’t hide it, I accept the fact that my brain is one monstrous accumulation of random tangents of information. I use that to my advantage and connect the dots within my brain and create whatever feels right within the moment — whether that me painting, sculpture, book design, motion graphics, or product design. All that matters is that somehow, someway, the works I produce engage a certain air of interactivity that is personalized to whomever views it.